Add Clean Getaway: Meat Waste Joins Biofuels At Luxury Jet Show
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<br>By [Allison](https://pitchbook.com/profiles/company/51278-86) Lampert<br>
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's biggest industry show in Las Vegas luxury jets are [enticing purchasers](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) with their streamlined silhouettes, luxurious cabins - and significantly, their usage of alternative fuels.<br>
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<br>Fuel manufacturers and jetmakers are eager to display novel kinds of aviation fuel considered less harmful to the environment, from utilized cooking oil to the noticeably less attractive meat waste.<br>
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<br>Business jet operators, like airlines, have acquiesced [environmental pressure](https://www.zoominfo.com/c/mission-newenergy/346542889) on aviation and committed to cutting in half carbon emissions by 2050 compared with 2005.<br>
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<br>Their hope is that adopting eco-friendly fuel to [suppress emissions](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) might make business jets more appealing to [ecologically mindful](https://pitchbook.com/profiles/company/51278-86) purchasers - specifically corporations dealing with concerns over sustainability from shareholders or [green project](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) groups.<br>
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<br>The accessibility of less contaminating private jets might likewise spare the abundant and famous the unfavorable publicity experienced by Britain's Prince Harry and his partner Meghan over a [current personal](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) jet trip to [southern France](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm).<br>
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<br>Five Gulfstream jets on screen in Las Vegas are using California-produced fuel from beef tallow.<br>
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<br>The newest waste-based fuels include "fats, grease and oils that are byproducts of the food industry," said Bryan Sherbacow, primary commercial officer of Boston-based [biofuel](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) manufacturer World Energy, which produces fuel from meat waste used by Gulfstream.<br>
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<br>"All of our product is inedible."<br>
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<br>Some of the other 79 aircraft on display screen are anticipated to be powered by 150,000 gallons of other renewable fuel [blends expected](https://www.pinterest.com.au/missionnewenergy/) to be pumped at the show.<br>
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<br>FLIGHT SHAMING<br>
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<br>Private jets account for less than 0.1% of total yearly carbon emissions worldwide, however can give off, on average, up to 20 times more carbon emissions per guest mile than jetliners, according to the London-based [private charter](https://pitchbook.com/profiles/company/51278-86) company Victor.<br>
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<br>Prince Harry has actually safeguarded his periodic usage of private jets to guarantee his [household's](https://pitchbook.com/profiles/company/51278-86) safety, and has actually said that on the rare occasions he does not [fly commercially](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) he offsets his [emissions](https://www.google.com/search?kgmid=/m/0cqd_rb).<br>
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<br>But planemakers state events such as the furore over his itinerary have actually added fresh challenges for a market already aiming to justify its contribution to cutting business expenses.<br>
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<br>"Incidents of flight shaming involving using private jets are unfortunate when you think about that our industry has actually provided fuel performance improvements of 40% over the past 40 years," stated Bombardier Aviation President David Coleal.<br>
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<br>Bombardier believes increased sustainable fuel usage will help the market make inroads with corporations and rich purchasers. According to market information, billionaires just have a 19% company jet ownership rate.<br>
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<br>But even an image [remodeling](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) - with jets sporting stickers like "this aircraft flies on sustainable fuels" and [organisers adding](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) alternative fuel pumps for visiting airplanes - is unlikely to satisfy all critics at the Oct 22-24 luxury jet event.<br>
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<br>Environmentalists and some analysts remain doubtful that biojetfuels, usually blended 50-50 with kerosene, will make a considerable effect on public understandings about luxury travel.<br>
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<br>"No amount of [Jatropha](https://www.zoominfo.com/c/mission-newenergy/346542889) or Brazil-nut fuel can make business jets look eco-friendly," stated aviation expert Richard Aboulafia.<br>
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<br>Demand from organization jet operators for renewable fuels now far goes beyond supply and their interest could drive future production, Sherbacow stated.<br>
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<br>World Energy, which produces 40 million gallons of [biofuel](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) at its California plant, could expand production approximately 150 million gallons by 2022.<br>
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<br>[Corporate charter](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) companies and specialists are also seeing more interest from customers who wish to purchase carbon credits to balance out emissions from their flights.<br>
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions played a role in a [corporate jet](https://www.pinterest.com.au/missionnewenergy/) usage research study his company recently completed for a [Fortune](https://www.bloomberg.com/profile/company/MNELF:US) 500 company.<br>
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<br>"At the end of the day, I believe that price, expense per hour, range, speed and performance, that's still the (sales) motorist. But I believe people are becoming more familiar with the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br>
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